Bloomberg is reporting that Apple is testing a next-generation Apple TV media-streaming box that will have native 4K video output and other improvements. The new set-top box is said to release “as soon as this year,” according to sources familiar with the device’s development who spoke with reported Mark Gurman.
Internally codenamed “J105,” a fifth-generation device will be capable of 4K streaming 4K and should support“ more vivid colors,” suggesting support for the wide color gamut that Apple already introduced in latest iPads and iPhones.
Apple’s Chief Financial Officer Luca Maestri said in a recent interview that Apple TV sales declined year-over-year from the 2015 holiday season to this past 2016 holiday period. According to research firm eMarketer, the fourth-generation Apple TV has lost market share since its release in the fall of 2015, with just 11.9 percent of connected television customers using it in January 2017 versus 12.5 percent in September 2016.
The report adds that the Apple TV team debated bundling a gaming controller with the current model to better compete with Microsoft’s Xbox and Sony’s PlayStation consoles.
Source: Bloomberg
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