Wednesday, May 13, 2020

Google’s Android ad ID targeted in strategic GDPR tracking complaint – TechCrunch

Now here’s an interesting GDPR complaint: Is Google illegally tracking Android users in Europe via a unique, device-assigned advertising ID? First, what is the Android advertising ID? Per Google’s description to developers building apps for its smartphone platform it’s — [emphasis added by us] The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services.

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