Tuesday, January 21, 2020
AppsFlyer raises $210M for ad attribution and more – TechCrunch
AppsFlyer has raised a massive Series D of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas like fraud prevention. And in the funding announcement, General Atlantic Manager Director Alex Crisses suggested that
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