Thursday, December 12, 2019
Pandora launches interactive voice ads – TechCrunch
Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question. Debut advertisers testing the new format include Doritos, Ashley HomeStores, Unilever, Wendy’s, 
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