Saturday, November 9, 2019

The Virtuous Circle of Product Placement in Apple’s TV+ Shows

Apple products are visible in an average of 32 camera shots in each episode of “The Morning Show,” and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal. Reese Witherspoon’s character sleeps beside her iPhone and MacBook in ‘The Morning Show’ In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple

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