SocialRank sells biz to Trufan, pivots to a mobile LinkedIn – TechCrunch

What do you do when your startup idea doesn’t prove big enough? Run it as a scrawny but profitable lifestyle business? Or sell it to a competitor and take another swing at the fences? Social audience analytics and ad targeting startup SocialRank chose the latter and is going for glory. Today, SocialRank announced it’s sold its business, brand, assets, and customers to influencer marketing