Sunday, November 3, 2019
Ad Data Points to Apple’s ‘Slow Roll’ Promotion of Apple TV+
Following Friday’s launch of Apple TV+, new data on Apple’s television and online advertising spend reveals that the company is taking a “slow-roll” approach in promoting the new streaming service (via The New York Times). According to data gathered by iSpot.TV, Apple spent $14.9 million on television commercials Apple TV+ in the month of September, compared to $28.6 million on ads promoting 
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