Tim Cook Says One-Third or More of Apple Store Visitors Now Using Trade-In Program

Prior to delivering the keynote address at the Ceres sustainability gala in New York City this week, Apple CEO Tim Cook spoke briefly with GQ about the company’s environmental efforts, iPhone trade-ins, and more. Apple has heavily promoted its iPhone trade-in program at its retail stores and on its website over the last year, and Cook said the increased emphasis has been effective, noting that a