Friday, October 11, 2019

Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition – TechCrunch

Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned from a source that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app to let fans engage with sports

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