Tuesday, September 10, 2019
iPhone 11 Pro hands-on – TechCrunch
More than any other iPhone event in recent memory, today’s big launch was content-first. Apple began the show with several gaming demos from Arcade, before moving along to TV+ premieres. The new iPhone didn’t necessarily take a backseat, but there’s little question that this event was a key piece in shifting messaging for the company. The big announcement also saw a shift in iPhone positioning 
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