Wednesday, August 14, 2019

Automattic’s bargain-bin Tumblr deal plugs right into the WordPress business model – TechCrunch

Tumblr has been an millstone around the neck of its owners, first Yahoo and later Oath and Verizon Media, pretty much since it was acquired in 2013. They never found an answer to the question that new owner Automattic is presumably about to take a crack at: how to make this unruly erstwhile porn factory turn a profit. Amazingly, the secret technique that Tumblr may have been waiting for was good

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