Apple’s Difficult App Store Decisions Determined by Executive Review Board Run by Phil Schiller

When Apple has to make a difficult decision regarding an app in the App Store, its fate is determined in a meeting of a group called the Executive Review Board or ERB, led by Apple marketing chief Phil Schiller. The detail was shared in a CNBC report on how the App Store works, which gives an inside look at Apple’s App Store review team. The Executive Review Board meets once per week and