Nine lessons on how Niantic reached a $4B valuation – TechCrunch

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. It’s not an origin story that serves as an easily replicable blueprint — but if