Tuesday, February 12, 2019
Facebook and Google still offer the best value for mobile advertisers (Singular report) – TechCrunch
Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering the best return on investment. It also kept 
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