Friday, February 15, 2019

Apple Buys DataTiger, a UK Digital Marketing Startup

Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple’s digital marketing and make it “more relevant to customers.” DataTiger’s website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that “puts data to work.” Using

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