Tuesday, January 22, 2019
Adjust expands its anti-ad fraud tech by acquiring Unbotify – TechCrunch
Adjust, a Berlin-headquartered company focused on mobile ad measurement and fraud prevention, is acquiring bot detection startup Unbotify. Founded in 2012, Adjust has become increasingly focused on ad fraud, and in fact created an industry group called the Coalition Against Ad Fraud a little over a year ago. Co-founder and CTO Paul Müller argued that although the industry has become increasingly
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