TrackR rebrands to Adero, pivots to finding whereabouts of groups of items – TechCrunch

Earlier this year, we reported that TrackR, a startup that makes a small Bluetooth device that you attach to items like keys to locate them when lost, would be rebranding as Adero and pivoting the business amid an increasingly commoditized market for its basic hardware product. Now, that is just what is happening. Today, Adero is officially making its debut, with a product that builds and