Consumer electronics giant Samsung just became the world’s spendiest advertiser, bypassing Proctor & Gamble – TechCrunch

Who rules the roost in the business world is very much in flux. We see it on a daily basis, with the mantle of “most valuable company” being passed between Apple, Amazon and Microsoft, depending on the day. Another interesting data point that highlights some of the jockeying for dominance behind the scenes: For the first time, South Korea’s Samsung has beat out packaged goods company Proctor &