Apple acquired Platoon, a platform for musicians to create and distribute work – TechCrunch

Spotify has made some significant moves to bypass record labels and work directly with artists, and there are signs that Apple could be eyeing up a similar approach to get a bigger share of original content. According to a report in Music Business Worldwide and also confirmed by us with sources close to the deal, Apple has acquired Platoon, a startup out of London that works primarily with