We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR – TechCrunch

For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved too heavily when it comes to what people are actually using AR for, even though technical capabilities have taken some giant leaps. Snap was an early leader, but now the industry is much more crowded with Apple,