Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram – TechCrunch

Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking a little desperate to make Spectacles seem cool. Snap Inc.