The Amazonization of Whole Foods, one year in – TechCrunch

Amazon promised to breathe new tech into the relationship with Whole Foods after putting a $13.7 billion ring on it one year ago. So how did that promise shake out? At the time, Amazon said the goal was to make “high-quality, natural and organic food affordable for everyone.” Bananas, avocados and even tilapia was going to be cheaper than before. Prime members would receive increased benefits