Siri is now trained to recognize your local, weirdly named small businesses – TechCrunch

Getting directions to the nearest Starbucks or Target is a task Apple’s virtual assistant can handle with ease. But what about local businesses with names that Siri has never heard, and might mistake for another phrase or the user misspeaking? To handle these, Apple has created libraries of hyper-local place names so Siri never hears “Godfather’s Pizza” as “got father’s piece.” Speech