Monday, July 23, 2018
Spotify’s Fewer U.S. Premium Members and Higher Churn Rate Attributable to Competition From Apple Music and Others
Consumer Intelligence Research Partners this afternoon shared analysis comparing data collected from Spotify subscribers in the United States and Spotify subscribers globally, finding some notable differences in habits between the two. Spotify has a lower percentage of Spotify Premium subscribers in the United States compared to the global share, according to CIRP, which CIRP attributes to the 
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