Instead of points, Bumped gives equity in the companies you shop at – TechCrunch

What does brand loyalty even mean anymore? App downloads, points, stars, and other complex reward systems have not just spawned their own media empires trying to decipher them, they have failed at their most basic objective: building a stronger bond between a brand and its consumers. Bumped wants to reinvent the loyalty space by giving consumers shares of the companies they shop at. Through