Snapchat now lets advertisers sell products directly through Lenses – TechCrunch

This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies. Now companies can essentially close that shopping loop, while keeping users