Wednesday, March 28, 2018
Waze officially launches its ad program for small businesses – TechCrunch
With the launch of Waze Local, Google-owned navigation app Waze is offering small businesses a way to market themselves to consumers on the road. Waze has allowed larger brands to buy ads for years, and it’s been beta testing Waze Local since 2016. “It’s been a gradual strategy,” said Matt Phillips, who leads the Waze Local team. “We wanted to get it right.” He added that the key is 
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