Waze officially launches its ad program for small businesses – TechCrunch

With the launch of Waze Local, Google-owned navigation app Waze is offering small businesses a way to market themselves to consumers  on the road. Waze has allowed larger brands to buy ads for years, and it’s been beta testing Waze Local since 2016. “It’s been a gradual strategy,” said Matt Phillips, who leads the Waze Local team. “We wanted to get it right.” He added that the key is