Why is HBO making shows from podcasts?

Podcasts jumping into bed with HBO may seem like a strange fit, especially given the network’s love for well-heeled prestige drama. But it’s likely a shrewd move, given the current broadcasting landscape and HBO’s own need to find new audiences. This year sees the channel coming to the end a period of dominance where it can lay claim to owning Game of Thrones, the world’s most hyped TV show.