Tuesday, February 6, 2018
Snap’s 2017 efforts to reel in new users are starting to pay off
At the company’s last earnings call, CEO Evan Spiegel admitted that user growth had been slower than he would have liked. To encourage more people to use its service, Snap launched a big redesign, continued to add more features to its filters and brought its Stories to the web. But the company still struggled, laying off 22 employees last month and centralizing its operations in Los Angeles. All
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