Tuesday, February 13, 2018
Google takes AMP beyond basic posts with its new story format
For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful (if not always beloved) now, Google is looking to take AMP beyond these basic stories.
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