Tuesday, December 5, 2017
Apple Adds New ‘Search Ads Basic’ Ad Option for Developers
Apple last year started displaying ads in the App Store when a user searches for a particular app as a way to provide developers with a way to improve app discovery via keyword search. Searching for a term like “to-do” or “calendar” or even something specific like “Tweetbot” surfaces ads that are purchased by developers. Starting today, Apple is expanding search ads with a new ad product called “
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