Channel 4 is making All 4 accounts mandatory early next year

“From next year every All 4 advertising opportunity will be personalised or targeted,” said Channel 4 exec Jonathan Lewis. This won’t apply to the All 4 service on Sky and Virgin boxes, though, since Channel 4 doesn’t directly control those platforms. The broadcaster has its own ad format that literally calls the viewer out by name, but don’t expect every targeted ad to be this obvious. If you