Walmart’s Jet.com has its own grocery brand just for millennials

Uniquely J’s perceived appeal to millennials stems from stocking products that play to their values, like items that are organic and fair trade. A company spokesperson also told TechCrunch that the design of its packaging, which includes a bag of coffee with a tattoo-like skull design and a box of food storage bags decorated with things like chat bubbles that say “Nom Nom,” will also draw in