Pendo acquires Insert to add mobile apps to its user analytics and engagement platform

Pendo helps businesses understand and assist their customers with tools like analytics, polls and walkthroughs. Until now, however, CEO Todd Olson said the company has been focused on the web (both desktop and mobile), with just a single mobile developer on the team. “We as a team constantly had a lot of internal debates about how much to invest in [mobile],” he said. “If you want to do it, you