Tuesday, August 1, 2017

Wall Street will probe Apple’s favorite new metric while we wait for new phones

This year could arguably have been one of Apple’s most difficult heading into September. As we approach the company’s earnings report this afternoon, Apple has had to reconcile a deluge of rumors around a new new iPhone with the need to continue to sell phones and keep its engine running — even if it’s just in neutral for now. So, like last quarter, we’re probably going to see Apple point to

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