Microsoft Desperately Needs to Figure Out How to Be Cool

At Microsoft’s Build conference, the dorkiest of companies put on a big show, complete with fog machines and fancy lights, in order to show it’s a cool competitor to Apple and Google. The speakers who came on stage during keynotes had stylish hair. “Do they have dressers backstage?” an attendee asked a group of us when it was all over. Build exists to get developers excited. The biggest devs