Apple has launched four new ads for the iPad Pro. The underlying point of each of these is that the iPad Pro is good enough to be your personal computer, which each ad talking about a particular aspect.
One of the ad talks about the lack of typical PC viruses on the iPad Pro, the other talks about availability of Microsoft Word, then the third one talks about the built-in LTE connectivity so you’re not tied to your internet connection or Wi-Fi hotspots and the last one randomly boasts about how it is more powerful than most laptops, has data connectivity and a touchscreen.
The interesting thing about all of these is that they each feature a tweet. Apple may have changed the face of the person for each of these tweets but these are all actual tweets from real accounts made over the last couple of years ago.
The ads don’t talk about specific features or models of the iPad Pro and talk about broader abilities, which makes sense since Apple will be replacing existing models next month.
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